Ines Velasco
Ines Velasco: A Flash of Cobalt Blue Album Release Strategy
Friday, July 18, 2025
Ines Velasco
Written by
Founder & Director of Photography
When composer and drummer Ines Velasco prepared to release her debut big-band album A Flash of Cobalt Blue on June 6, 2025, she already had a powerful foundation: a successful Kickstarter campaign that exceeded its goal and a deeply personal artistic vision inspired by the poetry of Jorge Esquinca. The album blends contemporary jazz with literary influence, featuring lush arrangements, a 17-piece ensemble, and spoken-word passages recorded in Guadalajara. That essential background set the stage — but the rollout would determine how the project reached listeners.
Crafting a Thoughtful, Artist-Centered Release Strategy
Missing Frequencies partnered with Ines to build a social media strategy that amplified her voice, honored the album’s artistic depth, and sustained excitement from pre-release through performance week.
What We Developed Together
A content calendar that guided two months of storytelling, from early inspirations to behind-the-scenes moments.
Short-form video assets highlighting the poems, the musicians, and the creative themes behind the album.
A cohesive visual narrative that matched the tone of A Flash of Cobalt Blue — intimate, reflective, and cinematic.
Story sequences, carousels, and captions crafted to engage fans and encourage interaction.
Each piece of content served a purpose: to give listeners a way into the music, the poetry, and the world Ines was building.
Driving Real-World Results: A Sold-Out Show
One of the key moments of the campaign was the album release show at Public Records. To support it, Missing Frequencies executed a targeted paid ad campaign focused on jazz listeners, contemporary music fans, and Brooklyn-area concertgoers.
The result was clear. The show sold out.
The online momentum translated directly into ticket sales and a full house for the premiere performance of the record.
A Strategic Rollout That Supported a Breakout Moment
Shortly after release, A Flash of Cobalt Blue earned a spot on NPR Music’s Best Albums of 2025, bringing national visibility to Ines’s debut and demonstrating the impact of a thoughtfully executed launch.
Together, Ines Velasco’s artistic vision and Missing Frequencies’ strategic storytelling helped ensure the album reached the audience it deserved — with clarity, intention, and cultural resonance.
More articles
Tuesday, October 21, 2025
Written by
Austin Kruczek
How Jason Rigby Launched MAYHEM With a Fully Organic Social Strategy
Rebuilding Momentum Through Storytelling
Tenor saxophonist and composer Jason Rigby returned in 2024 with MAYHEM, a bold and deeply textured collaboration with drummer and producer Mark Guiliana. Blending hypnotic grooves, electronic influence, and improvisational depth, the album marks one of Rigby’s most adventurous statements to date and quickly earned critical recognition, including placement on Bandcamp’s “Best Jazz on Bandcamp: August 2025.”
Thursday, July 24, 2025
Written by
Austin Kruczek
Why Every Jazz Artist Should Film Their Recording Session
Lessons from Ron Blake’s SCRATCH Band
When Ron Blake brought SCRATCH Band (with Reuben Rogers and John Hadfield) into The Cutting Room to record, Missing Frequencies was there to capture more than music—we captured story, energy, and identity. The album went on to become one of DownBeat Magazine’s Top Albums of 2025, and the visuals played a crucial role in amplifying its reach. Here's how—and why it matters for every artist.
Thursday, June 26, 2025
Written by
Austin Kruczek
Why Filming Your Studio Session Matters
Behind the Scenes with Altin Sencalar
When trombonist Altin Sencalar stepped into Acoustic Recording in Brooklyn to track his 2025 release Unleashed, he wasn’t just making an album—he was documenting a pivotal moment in his artistic evolution. Unleashed captures a bold, inventive voice in jazz, one grounded in heritage, lyrical aggression, and ensemble chemistry. But the recording session itself—those creative decisions, spontaneous moments, and collective energy—is equally important to preserve. With Missing Frequencies behind the camera, Altin’s studio work became more than a set of audio files; it became a visual archive of creative process, musical risk-taking, and real human interaction. That footage isn’t an optional extra—today, it’s essential.
Wednesday, February 26, 2025
Written by
Austin Kruczek
How Alternative Guitar Summit Grew 3.2K+ Subscribers in One Year
How smart optimization and consistent strategy delivered massive channel growth.
Digital content success isn’t driven by luck — it’s driven by strategy. When Alternative Guitar Summit (AGS) partnered with Missing Frequencies Creative Studio in January 2025, their goal was simple: expand their reach, showcase world-class guitarists, and build a YouTube channel that reflected the artistic depth of their programming. What followed was a year of targeted content management, optimized workflows, and analytics-driven decisions that grew the channel to 315,294 views, 24,200 hours of watch time, and 3,200 new subscribers — all in 12 months. Missing Frequencies didn’t just upload videos. We shaped the channel’s structure, refined the viewer experience, managed a consistent publishing pipeline, and built a data-backed content strategy that elevated AGS from a niche archive into a thriving hub for the global guitar community.
Ines Velasco
Ines Velasco: A Flash of Cobalt Blue Album Release Strategy
Friday, July 18, 2025
Ines Velasco
Written by
Founder & Director of Photography
When composer and drummer Ines Velasco prepared to release her debut big-band album A Flash of Cobalt Blue on June 6, 2025, she already had a powerful foundation: a successful Kickstarter campaign that exceeded its goal and a deeply personal artistic vision inspired by the poetry of Jorge Esquinca. The album blends contemporary jazz with literary influence, featuring lush arrangements, a 17-piece ensemble, and spoken-word passages recorded in Guadalajara. That essential background set the stage — but the rollout would determine how the project reached listeners.
Crafting a Thoughtful, Artist-Centered Release Strategy
Missing Frequencies partnered with Ines to build a social media strategy that amplified her voice, honored the album’s artistic depth, and sustained excitement from pre-release through performance week.
What We Developed Together
A content calendar that guided two months of storytelling, from early inspirations to behind-the-scenes moments.
Short-form video assets highlighting the poems, the musicians, and the creative themes behind the album.
A cohesive visual narrative that matched the tone of A Flash of Cobalt Blue — intimate, reflective, and cinematic.
Story sequences, carousels, and captions crafted to engage fans and encourage interaction.
Each piece of content served a purpose: to give listeners a way into the music, the poetry, and the world Ines was building.
Driving Real-World Results: A Sold-Out Show
One of the key moments of the campaign was the album release show at Public Records. To support it, Missing Frequencies executed a targeted paid ad campaign focused on jazz listeners, contemporary music fans, and Brooklyn-area concertgoers.
The result was clear. The show sold out.
The online momentum translated directly into ticket sales and a full house for the premiere performance of the record.
A Strategic Rollout That Supported a Breakout Moment
Shortly after release, A Flash of Cobalt Blue earned a spot on NPR Music’s Best Albums of 2025, bringing national visibility to Ines’s debut and demonstrating the impact of a thoughtfully executed launch.
Together, Ines Velasco’s artistic vision and Missing Frequencies’ strategic storytelling helped ensure the album reached the audience it deserved — with clarity, intention, and cultural resonance.
More articles
How Jason Rigby Launched MAYHEM With a Fully Organic Social Strategy
Rebuilding Momentum Through Storytelling
Why Every Jazz Artist Should Film Their Recording Session
Lessons from Ron Blake’s SCRATCH Band
Why Filming Your Studio Session Matters
Behind the Scenes with Altin Sencalar
How Alternative Guitar Summit Grew 3.2K+ Subscribers in One Year
How smart optimization and consistent strategy delivered massive channel growth.
Ines Velasco
Ines Velasco: A Flash of Cobalt Blue Album Release Strategy
Friday, July 18, 2025
Ines Velasco
Written by
Founder & Director of Photography
When composer and drummer Ines Velasco prepared to release her debut big-band album A Flash of Cobalt Blue on June 6, 2025, she already had a powerful foundation: a successful Kickstarter campaign that exceeded its goal and a deeply personal artistic vision inspired by the poetry of Jorge Esquinca. The album blends contemporary jazz with literary influence, featuring lush arrangements, a 17-piece ensemble, and spoken-word passages recorded in Guadalajara. That essential background set the stage — but the rollout would determine how the project reached listeners.
Crafting a Thoughtful, Artist-Centered Release Strategy
Missing Frequencies partnered with Ines to build a social media strategy that amplified her voice, honored the album’s artistic depth, and sustained excitement from pre-release through performance week.
What We Developed Together
A content calendar that guided two months of storytelling, from early inspirations to behind-the-scenes moments.
Short-form video assets highlighting the poems, the musicians, and the creative themes behind the album.
A cohesive visual narrative that matched the tone of A Flash of Cobalt Blue — intimate, reflective, and cinematic.
Story sequences, carousels, and captions crafted to engage fans and encourage interaction.
Each piece of content served a purpose: to give listeners a way into the music, the poetry, and the world Ines was building.
Driving Real-World Results: A Sold-Out Show
One of the key moments of the campaign was the album release show at Public Records. To support it, Missing Frequencies executed a targeted paid ad campaign focused on jazz listeners, contemporary music fans, and Brooklyn-area concertgoers.
The result was clear. The show sold out.
The online momentum translated directly into ticket sales and a full house for the premiere performance of the record.
A Strategic Rollout That Supported a Breakout Moment
Shortly after release, A Flash of Cobalt Blue earned a spot on NPR Music’s Best Albums of 2025, bringing national visibility to Ines’s debut and demonstrating the impact of a thoughtfully executed launch.
Together, Ines Velasco’s artistic vision and Missing Frequencies’ strategic storytelling helped ensure the album reached the audience it deserved — with clarity, intention, and cultural resonance.
More articles
How Jason Rigby Launched MAYHEM With a Fully Organic Social Strategy
Rebuilding Momentum Through Storytelling
Why Every Jazz Artist Should Film Their Recording Session
Lessons from Ron Blake’s SCRATCH Band
Why Filming Your Studio Session Matters
Behind the Scenes with Altin Sencalar
How Alternative Guitar Summit Grew 3.2K+ Subscribers in One Year
How smart optimization and consistent strategy delivered massive channel growth.
Culture, sound, and story.
Your trusted creative partners.
Start your project now by contacting us below.
Meet the clients who are part of our success story
Culture, sound, and story.
Your trusted creative partners.
Start your project now by contacting us below.
Meet the clients who are part of our success story
Culture, sound,
and story.
Your trusted creative partners.
Start your project now by contacting us below.
Meet the clients who are part of our success story