Restarting a Digital Presence from the Ground Up

Before we began working together, Jason’s Instagram presence had grown quiet. For an artist with more than two decades of creative output—including multiple solo albums, long-running collaborations, and major large-ensemble work—there was a rich history and artistic identity that wasn’t being reflected online.

Missing Frequencies stepped in to help rebuild the foundation.

Together, we shaped an approach rooted in:

• Archival footage from past performances

• Studio moments from the MAYHEM sessions

• Unreleased photographs

• Clips that spotlighted the band’s interplay, sonic palette, and improvisational energy

• Short-form performance snippets from live appearances and rehearsal rooms

The goal wasn’t to “chase the algorithm.” It was to reintroduce Jason Rigby to the digital world, letting the depth of his artistry lead the way.

Organic Growth Through Artist-Centered Storytelling

Instead of heavy production, we focused on consistency, clarity, and intention—posting content that highlighted who Jason is: a searching musician, a thoughtful improviser, and a collaborator with some of the most respected players in modern creative music.

We created a rhythm of:

• Behind-the-scenes insights

• Short, digestible performance clips

• Archival videos highlighting his history in the NYC scene

• Teasers that gradually guided followers toward the release of MAYHEM

This kind of organic strategy is slow by design—but powerful. It builds trust, visibility, and emotional buy-in, especially for artists whose audiences value musicianship, long-form listening, and craft.

And it worked.

As Jason posted regularly, engagement grew. Followers returned. New listeners discovered him. Clips were shared. The page regained momentum just as his new album approached.

No paid ads. No inorganic growth tactics. Just art-first content delivered consistently.

Showcasing MAYHEM the Right Way

When the album finally dropped, the groundwork was already in place. Followers had seen fragments of the sound world, glimpses of the players, and hints of what the record might hold. They weren’t just observing; they were anticipating.

The JazzTimes review captured the essence of the project:

“A sprawling, hypnotic, and boldly textured work that rewards repeat listening.”

Through thoughtful organic rollout, that message carried naturally into Jason’s audience.

Performance clips, studio footage, and archival material brought MAYHEM to life on social platforms—mirroring the album’s rawness and unpredictability.

Jason’s page wasn’t simply promoting a release. It was becoming a living archive of his musical identity.

Why Organic Strategy Matters for Artists Like Jason

Artists working in jazz, improvisation, and experimental music exist outside the high-volume churn of mainstream social media. Their audiences respond to:

• authenticity,

• detail,

• craftsmanship, and

• emotional resonance.

An all-organic strategy keeps the focus on the music, not the metrics. It builds community instead of clicks. And it creates a sustainable foundation that can grow over time, aligned with the artist’s actual values.

For Jason Rigby, it provided exactly what he needed:
A revitalized digital presence and a powerful, human-centered way to introduce MAYHEM to the world.

Looking Ahead

Our partnership with Jason is ongoing. The next phase includes:

• live performance content

• long-form interview clips

• deeper dives into his past releases

• and continued storytelling around the group behind MAYHEM

The goal remains the same: grow naturally, communicate honestly, and let the music lead.

For an artist like Jason Rigby, that’s not just strategy—it’s alignment.

Visit Jason's website to stay up to date on new music and performance dates.