FYLF Gala and Benefit Concert

Event and Social Media Coverage
Model girl in orange coat

FYLF Gala and Benefit Concert

FYLF Gala and Benefit Concert
A multi-camera concert film and year-round social media content campaign designed to amplify the Find Your Light Foundations mission and drive sustained digital growth across Instagram and Facebook.
Client
Find Your Light
Timeframe
Retainer Client
Project Type
Event and Social Media Coverage
Released
October 29, 2024
Oct 29, 2024
FYLF Gala and Benefit Concert

Overview

For the 2025 Find Your Light Benefit Concert, Missing Frequencies Creative Studio captured and edited a full-length multi-camera production and transformed it into a library of short-form clips deployed throughout the year. Together with our ongoing social media management, the concert served as the cornerstone of FYLF’s digital storytelling—strengthening brand identity, spotlighting their arts education mission, and expanding reach across both Instagram and Facebook.
For the 2025 Find Your Light Benefit Concert, Missing Frequencies Creative Studio captured and edited a full-length multi-camera production and transformed it into a library of short-form clips deployed throughout the year. Together with our ongoing social media management, the concert served as the cornerstone of FYLF’s digital storytelling—strengthening brand identity, spotlighting their arts education mission, and expanding reach across both Instagram and Facebook.
Alongside the video production, we also managed FYLF’s social media channels starting July 2024, using the concert footage to drive consistent growth, refreshed branding, and mission-forward messaging.
FYLF Gala and Benefit Concert

The Challenge

Forest run
FYLF needed a cohesive, emotionally resonant way to showcase the Benefit Concert while also filling a year-round content pipeline that authentically reflected the organization’s mission. Their social channels lacked consistent high-quality assets, and the concert had to be crafted into compelling short-form content that performed well across platforms with different audience behaviors and algorithmic demands.
FYLF needed a cohesive, emotionally resonant way to showcase the Benefit Concert while also filling a year-round content pipeline that authentically reflected the organization’s mission. Their social channels lacked consistent high-quality assets, and the concert had to be crafted into compelling short-form content that performed well across platforms with different audience behaviors and algorithmic demands.
This project required a team capable of navigating both high-level storytelling and the realities of nonprofit communications—balancing artistry, mission alignment, and social platform constraints to ensure every moment felt purposeful.
This project required a team capable of navigating both high-level storytelling and the realities of nonprofit communications—balancing artistry, mission alignment, and social platform constraints to ensure every moment felt purposeful.
FYLF Gala and Benefit Concert

The Solution

We executed a multi-camera capture of the concert, producing a hero video and more than 25 platform-optimized clips that highlighted performances, student stories, and mission-driven moments. Alongside this, we managed FYLF’s full social strategy—editing and publishing content monthly, writing captions, optimizing for discovery, and providing analytics-driven recommendations—to ensure the concert served as a long-term engine for growth and engagement.
We executed a multi-camera capture of the concert, producing a hero video and more than 25 platform-optimized clips that highlighted performances, student stories, and mission-driven moments. Alongside this, we managed FYLF’s full social strategy—editing and publishing content monthly, writing captions, optimizing for discovery, and providing analytics-driven recommendations—to ensure the concert served as a long-term engine for growth and engagement.
Woman workout in the gym
Woman workout in the gym
Woman workout in the gym
Our approach blended cinematic production with a deep understanding of social behavior, allowing us to transform a single event into a flexible, year-round content engine that consistently supported FYLF’s message and community goals.
Woman workout in the gym

FYLF Gala and Benefit Concert

FYLF Gala and Benefit Concert

Performance Results

The 2025 Benefit Concert became a powerful, long-term storytelling tool that elevated FYLF’s presence well beyond the event itself. By blending cinematic event production with strategic social distribution, Missing Frequencies helped the foundation deepen engagement, expand its community, and strengthen support for arts education.
The 2025 Benefit Concert became a powerful, long-term storytelling tool that elevated FYLF’s presence well beyond the event itself. By blending cinematic event production with strategic social distribution, Missing Frequencies helped the foundation deepen engagement, expand its community, and strengthen support for arts education.
FYLF Gala and Benefit Concert

Final thoughts

For Missing Frequencies, this project exemplifies our core strength: merging high-end artistic production with data-informed, social-first distribution. The ongoing success of FYLF’s channels demonstrates how thoughtful filmmaking—paired with consistent, analytical social management—can meaningfully amplify the reach, impact, and visibility of nonprofit arts organizations.

For Missing Frequencies, this project exemplifies our core strength: merging high-end artistic production with data-informed, social-first distribution. The ongoing success of FYLF’s channels demonstrates how thoughtful filmmaking—paired with consistent, analytical social management—can meaningfully amplify the reach, impact, and visibility of nonprofit arts organizations.

    FYLF Gala and Benefit Concert

    Credits

    Credits

    Austin Kruczek
    Talia Davis
    Rick Cook
    Dawson Keiser
    Director/Editor
    Social Media Manager/Strategist
    Cam Op
    Cam Op
    Girl doing yoga
    Girl doing yoga

    FYLF Gala and Benefit Concert

    Credits

    Austin Kruczek
    Talia Davis
    Rick Cook
    Dawson Keiser
    Director/Editor
    Social Media Manager/Strategist
    Cam Op
    Cam Op
    Girl doing yoga
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    Culture, sound, and story.
    Your trusted creative partners.

    Start your project now by contacting us below.

    Meet the clients who are part of our success story
    Team working in an office watching at a presentation

    Culture, sound,
    and story.
    Your trusted creative partners.

    Start your project now by contacting us below.

    Meet the clients who are part of our success story
    Team working in an office watching at a presentation

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    © Missing Frequencies LLC 2025

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    Stay informed about our latest projects and creative updates by subscribing to our newsletter.

    We respect your inbox. No spam, just valuable insights and beautiful imagery.

    © Missing Frequencies LLC 2025

    Stay in the Loop

    Stay informed about our latest projects and creative updates by subscribing to our newsletter.

    We respect your inbox. No spam, just valuable insights and beautiful imagery.

    © Missing Frequencies LLC 2025